Frank Rolfe


Frank's latest writings
The Best Start-Up Business Model In the World

With Flipping single family homes a thing or the past, it's time to examine other real-estate oriented options for more fertile territory. One area that is often overlooked is outdoor billboard media basically big signs that advertise located on highways and roads. These old, giant players in the advertising world are suddenly becoming the darlings of media buyers the world over, and creating some exciting... (posted by Frank 4 years 150 days ago.)
When Looking For Billboard Locations, Think Outside the Box!

Finding new locations for billboards has never been harder. All of the easy ones are long gone. It looks hopeless, doesn’t it? W-R-O-N-G! I’ve heard this from so many people over the years. And those who gave up almost immediately definitely set in stone their failure in the billboard business. But those who persevere and think creatively --“outside the box" -- seem to always find... (posted by Frank 4 years 265 days ago.)
How To Rent the Impossible Billboard That Nobody Wants

So you have a billboard that won’t rent. Maybe you need to change you attitude to get it sold. Here’s the deal: everyone would take it for free, right? Sure they would. Thank God you have a commodity that everyone wants. So your real problem is not the product, it’s the pricing. The demand is there. Your job is to find the advertiser that will pay you more than any other advertiser for that sign. To... (posted by Frank 4 years 265 days ago.)
Flag That Billboard Sign!

“Flagging a sign" is an imperfect art that allows you to get a read on the height of your proposed billboard visually from the street. It is normally done one of two ways" By Crane To accomplish this, you need a tape measure (100’ fiberglass) and a red towel. You also need a 75’ or so skyhook crane. You attach the skyhook crane ball to the tape measure, and tie a red towel around the cable just above the ball. You then lift up... (posted by Frank 4 years 265 days ago.)